Don’t Forget to Craft Your Best Trailer and Featured Videos

Hello, fellow YouTubers!

🎥 Today, we’re diving into the world of trailer videos and featured videos. Don’t worry, we’ll keep it fun, simple, and totally doable for everyone, no matter your tech skills.

What Are Trailer Videos and Featured Videos?

Trailer videos are like the welcoming handshake of your YouTube channel. They’re the first thing new visitors see, so you want to make a great first impression. On the other hand, featured videos are what your subscribers see when they return to your channel. It’s like having a special greeting for your regulars!

Why They’re Important:

YouTube gives us some fantastic “free real estate” where we can introduce ourselves and share what our channel is all about. Think of trailer and featured videos as your personal welcome mat and living room for your visitors.

Crafting the Perfect TRAILER Video:

1. Hook Them Fast: Start by addressing your viewer’s needs right away. For example, you could say, “If you’re a mature person looking to start or grow a YouTube channel with the support of a great community, you’re in the right place!”
2. Show What You Offer: After hooking them, talk about what your channel offers. Keep it brief but compelling. “We offer resources, support for all levels of learning and every budget along with a community that’s here to help you every step of the way.”
3. Introduce Yourself Last: Finally, let them know who you are and invite them to subscribe. “I’m Fran Asaro, and I’m excited to help you on your YouTube journey. Don’t forget to hit that subscribe button!”

Other Examples:

• Cooking Channel: “Love delicious recipes? Join our community where we share easy, tasty dishes you can cook at home daily. I’m Chef Jamie, and I can’t wait to cook with you!”
• Travel Channel: “Looking for travel tips and exciting destinations? Our channel is your passport to adventure. I’m Alex, and I’ve traveled to over 50 countries. Subscribe and let’s explore together!”
• Wellness for the Socially Active Channel: “Want to stay fit and healthy while dining out? We offer tips and resources for the social person who wants to dine without deprivation. I’m Sarah, and I’m here to explore all your options with you!”

Crafting the Perfect FEATURED Video:

1. No Need to Introduce Yourself again: Your subscribers already know you, so dive straight into valuable content. You can welcome them back or tell them what’s new or elaborate on how they can best utilize your channel.
2. Keep It Current: Share your latest video, podcast or something special happening on your channel.
3. Encourage Engagement: Ask them a question, guide them to a poll, request they check out a new series or leave comments.

Tips and Tricks:

• Keep It Short: Aim for 1 to 3 minutes. People’s attention spans are short as they are scrolling and don’t know you yet!
• Be Evergreen or Timely: You can make these videos evergreen, meaning they’re always relevant, or change them up based on events and specials.
• Mind the Expiration: If you’re promoting a time-sensitive event, remember to update your videos when the event ends.

Conclusion:

There you have it! Crafting the perfect trailer and featured videos doesn’t have to be daunting. Just be yourself, keep it light, and focus on what your viewers need.

Happy creating, and remember, your community is waiting to hear from you!

🔙 See Day 10 End Screens: Keep em watching     Stay Tuned for Day 12: Visibility – Can They See You? 🔜

See all topics for this Series below

Looking for More YouTube Optimization Tips and Best Practices?

Throughout this 30-day series, we’ll explore various strategies to optimize your YouTube channel for maximum growth. Stay tuned for in-depth discussions on thumbnails, descriptions, tags (we’ll explain what those are!), and more! 

Don’t want to miss any of this 30-day training? Subscribe to this blog to receive daily optimization tips and unlock your channel’s full potential. https://follow.it/s/GO9U 

Ready to Level Up Your YouTube Journey? 

As a YouTube mentor, I’m passionate about helping creators like you achieve your goals. Head over to SeniorTuber.com to learn more about the programs and services we offer and discover your best path for YouTube adventure! 

Connect with Fellow Creators: 

Join our supportive Senior Tuber Facebook Community at https://www.facebook.com/groups/seniortuber to connect with other creators, share experiences, and get inspired. 

Fran Asaro, Founder of the Senior Tuber Community 

Fran’s vision is to empower creators of all ages to thrive on YouTube. Her patient and encouraging teaching style caters to mature audiences who prefer a clear, step-by-step approach to learning. 

Click here to learn more about Fran Asaro and her programs! https://services.seniortuber.com/allservices/

Fran’s Favorite Resources

Resources for beginners and seasoned creators: Order these today to start making uploading so much easier!

TUBE BUDDY – A YouTube Content Creators BEST Friend – I never upload a video without using Tube Buddy. With its ability to automate many features and its A.I. program, it will save you loads of time and help you get seen by a larger audience. Use my discount code for up to 50% discount RisingStarBuddy – Order today – https://www.tubebuddy.com/franasaro 

OPUS CLIP – Are you creating your own shorts? Or do you pay someone to do them for you? Opus Clip is a very affordable do it yourself option that produces multiple shorts from your long form videos, and you can schedule the shorts straight from your Opus dashboard. It was a huge game changer for me and I’m sure it will be for you as well. Check it out here: https://www.opus.pro?via=1aab29

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Disclaimer: I am an affiliate for some of the products and services I recommend. This means I may receive a small commission if you purchase through my link, at no additional cost to you. I only recommend products and services I use and believe in.